We were entrusted by Waikato Tanui with the graphic design for the "Waikato Tainui Social Procurement Guide." This guide was pivotal in promoting the growth and prosperity of Waikato Tainui, aligning with their vision "Kia tupu, kia hua, kia puaawai." Our role was to visually communicate this vision and the guide's strategic goals.

The guide, released in September 2023, outlines Waikato Tainui Group's commitment to using procurement to create social, cultural, economic, and environmental benefits. It defines social procurement as leveraging collective buying power to generate broader value and provides actionable steps for achieving socio-economic objectives.

Our design approach integrated traditional Māori elements, reflecting the guide's focus on mātauranga Māori and supporting Waikato Tainui and Māori-owned businesses. We ensured the layout was both accessible and culturally resonant, facilitating easy navigation through its sections on objectives, roles, responsibilities, and procurement strategies.

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